Article and Whitepaper Template

#Topic Title
*/ Names of Authours /* Moshe Kaufman, Mark Watson and Ian Watts

[TOC]

##Executive Summary
The purpose of this document is to */ What problem are we looking to solve ?………..(Value proposition)/*

##Background to Topic /*Ethos*/

*/This is the part that explains the part about you. what authority you have, what you have done and why you are doing what you are doing. /*

*/This is the part that explains the background and contextual material related to the document and why it is written/*

*/This is the part that explains the terms or concepts /*

*/This is the part that explains and asks why this is significant and focuses the paper to your specific purposes /*

*/This is the part that explains the background material needed to make the reader relevant to the document /*

*/This is the part that explains the why we are the best people to pursue this /*

*/This is the part that explains the Thesis of the document /*

###Logos and the facts

####*/This is the part that explains the value of the document to the group giving the information /*

*/ WHO WHAT WHEN WHY WHERE /*

*/ What evidence is there ? Physical Evidence, observable evidence, statistical or measurable evidence, anecdotal evidence – Story evidence, Common Sense Evidence /*

*/ Use your outline and prospectus as flexible guides /*

*/ Build your essay around points you want to make (i.e., don’t let your sources organize your paper) /*

*/ Integrate your sources into your discussion /*
*/ How will success be measured ? /*

*/ What alternatives are out there ? /*

*/ Why Now ? /*

#### */This is the part that explains the value of the document to the taker of the information /*

*/ WHO WHAT WHEN WHY WHERE /*

*/ What benefit does the taker have by having this information /*

*/ What is currently being done that can be improved to the taker /*

*/ Why am I better then the competition ? /*

*/ What are their costs ? /*

*/ Summarize, analyse, explain, and evaluate published work rather than merely reporting it /*

*/ Move up and down the “ladder of abstraction” from generalization to varying levels of detail back to generalization /*

### */ Costs /*

*/ How will this project make money /*

*/ How much will this project take to start ? /*

### */ Operation Procedures /*

*/ how will the project operate ? /*

*/ Process and procedures /*

*/ Personal and key people /*

### */ Technology /*

*/ What are you using and why /*

###Pathos

*/ What do I assume now that you have read this /*

*/ Why will this benefit people ? /*

*/ What is the current attitude on the subject ? /*

*/ If the argument or point of your paper is complex, you may need to summarize the argument for your reader. /*

*/ If prior to your conclusion you have not yet explained the significance of your findings or if you are proceeding inductively, use the end of your paper to add your points up, to explain their significance. /*

*/ Move from a detailed to a general level of consideration that returns the topic to the context provided by the introduction. /*

*/ Perhaps suggest what about this topic needs further research. /*

*/ What is the interpretation of the data ? /*

*/ What has been previously ignored ? /*

*/ Sincere look at the current situation /*

*/ Consider the argument of WHY /*

*/ Emotional moving /*

###Arguments
*/ Time, Manpower,technology,Company Identity, Culture, Public perception, Legal, Ethical,Physical, Competition /*

*/ Counter Arguments /*

*/ Rebuttal /*

####Conclusion
In conclusion of this paper */ /*
####Testimonials

####Further reading

####Sources
*/ List all sources for statements you have made /*

##About the author

*/This is the part that explains the /*
*/ /*